No Pobre TV. The capital's little thing Lana, in order to save her career, goes to the North instead of a hot vacation. There she gets involved in an adventure from which only the truck driver Grisha can save her - a rude lout who loves nothing except his Ural truck. In their joint journey-chase through the wild wilderness, Lana will find something completely different from what she was looking for: the beauty of the endless North, simple and sincere people, a real man and a woman's happiness.