No Pobre TV. Uriel Morag, a retired general with a glorious past that includes some less than glorious episodes, has, like many other army officers, graduated into an executive ministerial job. Self-important, overweight and - in his own mind - indispensable, he heads for the countryside with Mona, his latest bimbo, for a weekend away. But as he drives his BMW towards the village farm of two friends from his military past, he and his love are transported into a twisted Through The Looking Glass-style version of present day Israel.