No Pobre TV. Sophie Bellizzi is a hard-working perfectionist who is obsessed with getting her company off the ground. She has a strained relationship with her younger sister Juliana, and an even more difficult one with her grandmother who is obsessed with seeing her only grandchildren married so as to protect the family's wealth. When Sophie breaks it off with her cheating boyfriend, she is abruptly faced with her grandmother's cunning plan to pass her substantial inheritance onto her sister, unless she marries before her 30th birthday, which is in three months time. Sophie has to act fast.