No Pobre TV. Mustafa is a reckless, unemployed young man. He is in love with his neighbor's daughter, Aynur, and wants to marry her. However, his family pressures him to contribute to the household budget. Everything changes when a wealthy family decides to build an apartment building in their neighborhood. The family's daughter, Hülya, falls in love with Mustafa. Mustafa, caught between Hülya and Aynur and her family, faces difficult days ahead.