No Pobre TV. Civil Rights Movement activist, TSSAA Hall of Fame Basketball Coach, swim coach, teacher, musical director, father, grandfather, and friend to many, Coach Sylvester Ford Sr. was known by many as “Big Time.” The nickname was given to him as a kid for his height, but “Big Time” showed time and time again why his nickname was about way more than his looks– it’s also because of how he showed up big for his community. Hometown Feature Audience Award winner at Indie Memphis 2024, Big Time chronicles the life of legendary Memphis basketball coach, Sylvester Ford Sr., while inspiring us all to live “big time” lives along the way.