No Pobre TV. PJ is in a pickle: his parents are missing, he is a spectacular failure at running their bakery called Cup Cake, and he is up to his neck in debt with the local loan sharks. To add to his misery, he has been duped into marriage by their impossibly tanned and serially jilted sister, Kitty. Enter Gala, a mysterious, beautiful artist with a few tricks of her own. PJ, a robot-obsessed dreamer, and his hapless friends—aided by the ever resourceful Gala—set about cooking up the revival of Cup Cake's fortunes and spicing up PJ's love life along the way.