No Pobre TV. Jack Holt, as Horace Winsby, the lead character. Winsby is a millionaire beet sugar king who owns nearly all of California's San Geronimo Valley -- and he has mortgages on what's left over. But he's also a condescending snob who has no mercy for his debtors and that wins him no friends. He even patronizes Patricia Owens, the girl he loves (Eva Novak), and she turns down his marriage proposal.