No Pobre TV. In The Box Theory, Owen Land, the uncanny American structuralist, king of the absurd and a religious addict, recreates the image of the Indian girl, holding the butter box with the image of herself, to produce an ad-eternal video zoom. This operation generates a vertiginous and hypnotic mise-en-abyme centered on the female body. This moving mantra raises the figure of the girl to the status of medieval icon – Our Lady of the O – a fertility goddess from the prodigious and polysemic land Of Land.